EVENT ACTIVATION
VIA CHICAGO |
The Consumer Insights
& Experience Summit
ROLE | Brand Director & Programming Lead
A Grand Brand
Statement
The Consumer Insights & Experience Summit welcomed an intimate group of the industry’s top executives and leaders across marketing, product, compliance, data analytics, and more. Dozens of high-profile brands and platforms came together in Chicago’s Fulton Market District for a day and a half of networking, thought leadership, and entertainment.
Having put on former iterations of this event as Jornaya, the startup that we evolved to become Verisk Marketing Solutions (VMS) this was it’s own unique challege.
This event was the true market launch of VMS, as we made a lasting impression on our core customers and prospects with an intimate event, executed at the highest level. We brought thought leaders from across the industries we served to speak on panels, sharing novel insights on the future of marketing and customer experience.
Scope of Project:
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Developed and executed all brand activation for the event.
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Coordinated programming agenda and speaker outreach.
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Build bespoke omnichannel marketing strategy and GTM assets to drive registrations for the event.
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Secured and handled keynote speaker.
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Developed layout and creative for product showcase booths.
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Event photography and video recording of presentations.
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Created post-event follow up and long-tail marketing campaign from recorded content.
Results:
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Iconic brand impact.
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Powerful relationship building with key customers and prospects.
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Million$$ in generated pipeline.
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Hours of recorded thought leadership content to leverage all year to build ongoing brand awareness.
